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The App Store Submission Checklist Every Founder Needs

Launching an app is exciting—but submitting it to the App Store or Google Play can be daunting. Missing a small requirement can delay approval or even cause rejection. Here's a step-by-step checklist to ensure your app is ready for a smooth submission process.

Step 1: Verify Technical Readiness

  • Test on real devices for both iOS and Android.

  • Check for crashes, loading times, and API response.

  • Confirm that permissions and privacy settings work as intended.

Step 2: Prepare Metadata and Assets

You'll need:

  • App name and description

  • Icon and screenshots (for all device sizes)

  • Promotional text and keywords

  • Privacy policy and support URLs

Step 3: Review Platform Guidelines

Apple and Google have strict requirements:

  • Apple: Human Interface Guidelines and App Store Review Guidelines.

  • Google: Developer Content Policy.

Violating these can lead to rejection, so review them before submission.

Step 4: Configure Build Settings

Use proper bundle identifiers, versioning, and signing certificates. Tools like Fastlane or EAS Build can streamline this process.

Step 5: Submit and Monitor

After submission, monitor for status updates. Respond quickly to reviewer feedback, and be ready to fix any flagged issues.

Final Thoughts

App submission isn't the end—it's the beginning of user feedback and continuous improvement. A clean, compliant launch sets the tone for your app's success.

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